WIZARD SPELLS - PART 2

Here are 4 more Wizard Spells you can deploy today:

ADVERTISING: The secret to low cost advertising on Facebook is to use it to drive an audience to your internal Fan Page. This can be extremely effective when trying to build your Fan base. It is not necessary to spend huge amounts of money on Google Adwords etc. A well planned strategy goes a long way in giving you good results. Use Advanced Search Beta to help you establish your demographic and NEVER just run ads that are aimless.

WHAT'S IN IT FOR ME: Once you have created your new Facebook Page you can start to deploy some advertising but the key to success is "INCENTIVE". Why should someone "like" your page? Sure, you provide great content, but so do many other people. What makes you different? Many strategies can be used here like; discount coupons or free reports for opt-in purposes. This is your chance to hook that visitor for life, make it worth their effort and you will certainly attract more fans and therefore, more FREE traffic.

NO SPAMMING: Facebook, and Social Media in general, is a total SPAM FREE zone, or at least should be as far as you are concerned! Do not even be tempted by the false positive that "spamming" could produce.
IT NEVER WORKS! Always deliver VALUE - and if you can't - don't deliver and that filters right down to even a simple post - don't make a post just for the sake of it.

BE ENGAGING: Update your fans with the latest happenings in your business. Make a mention of important announcements by using EVENTS, use NOTES, start DISCUSSIONS, publish your REVIEWS and highlight successes. All these tools will help you establish a good rapport between you and your fans.

How To Create A Killer Facebook Fan Page That Crushes The Competition

You're wondering why that Facebook Fan Page you spent countless hours on just isn't cutting it, right? Why isn't yours working when you see others growing rapidly?

If the above describes where you are right now and you are desperate to take your hard won few hundred fans to the next level, read on. If you apply the following few simple steps, this will make all the difference and you will see your Fan Base start to increase exponentially!
First things first, is your page name the best it can be?

1.) Make Sure You "Name That Page"
Always choose a name with some relevant keywords to your business or product in the title. A great format for this is this - [Business Name - Benefit Your Business Gives the Customer], so for example, Killer Fan Pages - Stand Out From The Crowd And Get More Business. If you have a decent amount of fans I appreciate that you might not want to start completely from scratch, but if not, definitely consider creating a new Fan Page with a better, more relevant name. Hey, it’s free to create a new page, takes about 5 minutes and might just make all the difference.

Next, is your page exciting?

2.) Get A Makeover!
You've heard the expression "first impressions count", right, well your image is the first thing people see when they search for you and when they visit your Fan Page. Your image should portray your business and what you stand for and the clever people can use this image with a "call to action" or two built in. In my opinion, your image is up there as the number one reason for people hitting that "Like" button. Always remember, image is your first weapon in the armoury, use it correctly and it can become your No.1 fan generation tool!

Next, is your Fan Page working at full throttle?

3.) Set It And Forget It!
Always allow users to fully interact with your Fan Page. Ensure you enable your settings to allow the posting of images and videos. I see way too many pages that restrict this in the fear that they will get spammed... well it might happen but you are in control and you can just remove the post if it is not appropriate.

Next, you want customers, right?

4.) Customers = Custom Landing Tab
I should have put this at the top of the list really - this is SO important! If you seriously want your Fan Page to reach the levels I hope you do, you must ensure this does not happen - stop sending your users to the Wall or Details tab! Allowing a visitor to land on either of these tabs accomplishes absolute zero for your business and serves no meaningful purpose. Treat your landing page exactly the same way that you would treat a normal website page. Use this landing page as your revolving cash register. Offer HUGE value to ensure you capture leads and encourage visitors to become raving fans. The results might just leave you breathless!

Finally, get to know your demographic!

5.) Insight Is A Wonderful Thing
Insights is a wonderful Facebook tool that provides basic but necessary analytics for all your Fan Pages and best of all your Fans. See at a glance all the details you really need to know and combine this with the power of Advanced Search Beta and you can learn more about your visitors quickly and easily than with a lifetimes study of Google Analytics... and at a fraction of the hassle.

WIZARD SPELLS - PART 1

As we all know, Facebook has become THE number one social media site today and has the potential to generate HUGE amounts of FREE traffic for you. Facebook has also broken this traffic down very conveniently into almost any NICHE you could imagine.

A clever networking strategy deployed effectively will highlight your products, views, services to literelly millions of potential customers and for FREE or at least very low cost. So how do you achieve this?

Here are 5 Wizard Spells you can deploy today:

DON'T RUSH THINGS: Stop looking for the "golden ticket"! Any promotion you do on Facebook should be done passively and definitely "under the radar"... old school tactics are definitely out - the so called GURUS are still teaching this stuff becasue that's all they know and it's what made them their money - but it's time to move over cause the new boys have just hit town! Take things nice and easy, build rather than conquer. The results may be slow to appear in the beginning but maintain consistency and watch your page bloom.


PATIENCE IS A VIRTUE: In today's world of "instant gratification" we are all guilty of wanting immediate results... this is how we have become conditioned. We want our posts to be answered by hundreds of people, our promotions to get an immediate response with sales. This rarely happens in the social media world and especially Facebook. If the reponse rate to whatever you do is slow, see this as an opportunity to refine, tweak, test and find methods that will make things happen faster.

PROFILE vs PAGE: Creating multiple profiles is totally against Facebooks' terms and conditions and is something that you should avoid no matter who tells you otherwise. Unless you are extremely experienced with things like proxy services, you will be discovered and this can, and almost certainly will, lead to your account being banned. Always create a new Facebook Page to promote your different products. My advice is Profile, Personal Brand[Page], Product [Page] etc.

TIME = MONEY: Like any business, the more time and effort you put in, the more rewarding it will become - there is no "fast track" it's all about the effort! I'm not saying that you have to spend every waking hour in front of your computer, in fact the more you can get done on "auto-pilot" the better. For instance, set up your alerts for notifications to your mobile. Never let any post go unanswered as one Facebook friend can bring many others in his or hers friends list into your friens/fan base. Direct communication is the number one key to Facebook promotion.

BE INTERACTIVE: Now we all have to start somewhere so start well by focussing on YOU, when you have 200 Fans forget the people who have 2000, you will get there eventually. What is important is that even when you have only 2 Fans, both of those people are individuals and are HUGELY important to you because you have THEIR attention. Nurture them, care for them, INTERACT with them and they will tell the world. Do this and in a slow but sure way you will see your Fan base grow exponentially.