ADVERTISING: The secret to low cost advertising on Facebook is to use it to drive an audience to your internal Fan Page. This can be extremely effective when trying to build your Fan base. It is not necessary to spend huge amounts of money on Google Adwords etc. A well planned strategy goes a long way in giving you good results. Use Advanced Search Beta to help you establish your demographic and NEVER just run ads that are aimless.
WHAT'S IN IT FOR ME: Once you have created your new Facebook Page you can start to deploy some advertising but the key to success is "INCENTIVE". Why should someone "like" your page? Sure, you provide great content, but so do many other people. What makes you different? Many strategies can be used here like; discount coupons or free reports for opt-in purposes. This is your chance to hook that visitor for life, make it worth their effort and you will certainly attract more fans and therefore, more FREE traffic.
NO SPAMMING: Facebook, and Social Media in general, is a total SPAM FREE zone, or at least should be as far as you are concerned! Do not even be tempted by the false positive that "spamming" could produce.
IT NEVER WORKS! Always deliver VALUE - and if you can't - don't deliver and that filters right down to even a simple post - don't make a post just for the sake of it.
BE ENGAGING: Update your fans with the latest happenings in your business. Make a mention of important announcements by using EVENTS, use NOTES, start DISCUSSIONS, publish your REVIEWS and highlight successes. All these tools will help you establish a good rapport between you and your fans.
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