A clever networking strategy deployed effectively will highlight your products, views, services to literelly millions of potential customers and for FREE or at least very low cost. So how do you achieve this?
Here are 5 Wizard Spells you can deploy today:
DON'T RUSH THINGS: Stop looking for the "golden ticket"! Any promotion you do on Facebook should be done passively and definitely "under the radar"... old school tactics are definitely out - the so called GURUS are still teaching this stuff becasue that's all they know and it's what made them their money - but it's time to move over cause the new boys have just hit town! Take things nice and easy, build rather than conquer. The results may be slow to appear in the beginning but maintain consistency and watch your page bloom.
PATIENCE IS A VIRTUE: In today's world of "instant gratification" we are all guilty of wanting immediate results... this is how we have become conditioned. We want our posts to be answered by hundreds of people, our promotions to get an immediate response with sales. This rarely happens in the social media world and especially Facebook. If the reponse rate to whatever you do is slow, see this as an opportunity to refine, tweak, test and find methods that will make things happen faster.
PROFILE vs PAGE: Creating multiple profiles is totally against Facebooks' terms and conditions and is something that you should avoid no matter who tells you otherwise. Unless you are extremely experienced with things like proxy services, you will be discovered and this can, and almost certainly will, lead to your account being banned. Always create a new Facebook Page to promote your different products. My advice is Profile, Personal Brand[Page], Product [Page] etc.
TIME = MONEY: Like any business, the more time and effort you put in, the more rewarding it will become - there is no "fast track" it's all about the effort! I'm not saying that you have to spend every waking hour in front of your computer, in fact the more you can get done on "auto-pilot" the better. For instance, set up your alerts for notifications to your mobile. Never let any post go unanswered as one Facebook friend can bring many others in his or hers friends list into your friens/fan base. Direct communication is the number one key to Facebook promotion.
BE INTERACTIVE: Now we all have to start somewhere so start well by focussing on YOU, when you have 200 Fans forget the people who have 2000, you will get there eventually. What is important is that even when you have only 2 Fans, both of those people are individuals and are HUGELY important to you because you have THEIR attention. Nurture them, care for them, INTERACT with them and they will tell the world. Do this and in a slow but sure way you will see your Fan base grow exponentially.
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