Social media, as the name implies, is a means through which people online can stay in touch with each other. Social media sites are gathering places where you can go, log in and instantly see all the news that happened to your family members. You can go to Facebook and find out your friend Mary’s new baby’s name, you can go to YouTube and actually see Mary’s baby walking around, you can go to twitter and tell all your friends about Mary’s new baby’s new adventure, etc.
Makes sense? Social media sites are there for us to be able to stay in touch with each other.
They Are NOT Intended To Be Marketing Tools!
Although YouTube is a great place to do video marketing as it gives you free tools and virtually unlimitted space to upload as many promotional videos as you want, it's not intended for you to use it to make money. Although Facebook is an awesome place to use for your new product launch as it allows you to get in touch with up to 5000 people all at the same time, it's not intended for you to make money. Both those sites are there to help you stay in touch with your buddies, so...
How Do You Use Social Media Marketing In your Business?
Well, don't get me wrong. People use social media to make tons of cash all the time, but there is one thing to remember: be very careful.
Let me put it this way: imagine that a long lost friend that you haven't seen for ages calls you up and invites you to dinner. You're way excited to meet with him and talk about the good old times. Maybe you'll get to refresh the friendship. You get to the restaurant. You guys sit down and start eating. Finally, half way through the meal, he starts selling you something.
You almost feel your steak lost its flavor, don't you?
You feel cheated. You feel used. If you're tactful, you finish the meal politely, say good bye and never get in touch with the guy again. If you're really upset, you say you don't want to talk to him anymore, get up and leave. In any case, friendship lost.
Do you want that to happen to you online? Do you really want to be seen as the "pushy salesman" type of friend? Not really? Then use social media marketing with caution. The same is true of video marketing of course.
Now, as I said, if you actually know what you're doing, social media marketing is perfect for generating additional income and traffic to your website or business.
The Secret - You just have to know what you're doing. For some valuable insights into how you can make Social Media marketing work for you, why not visit my Facebook page.
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