3 Facebook Marketing Suggestions That Can Help

There are increasingly more people vying for high quality traffic which only makes things tougher for everyone else. But all is certainly not lost because there are places like Facebook where you can buy targeted traffic. While Facebook is not free traffic, there’s a tremendous audience there representing a wide range of profitable markets. In this article we shall be looking into a few tips to help you get the most out of your Facebook advertising experience.

The smartest move you can make at Facebook is having a fan page and sending traffic to it as much as possible. While it is understandable about beginners, they still must learn the value of a Fan Page and how to get the most out of them. First of all, when you send the traffic directly to your website the click through rate and the conversion will be lower than when you send it to the fan page. It’s really simple, though, because it’s just like relationship marketing and people develop a better warm fuzzy with your fan page. It’s just numbers and marketing, so the simple strategy is to collect as many fans as possible because then all of those people will see your offer.

Go ahead and test out this strategy and you’ll know for yourself how well it works. Have you made a fan page for yourself or anyone else? Actually, they are pretty simple to make. But you do need to understand that it’s not as easy as just having a page and get fans to join you. You’ll have to make your fan page interactive and make sure you get traffic flowing in to your main website. Just think in terms of relationship marketing, and that is how you deal with your fan page and your fans.

An effective Facebook advertising tip would be to use CPM to test out your ads instead of CPC. Let’s face it, CPC or cost per click isn’t that effective when it comes to testing, because the majority of your testing is done on the landing page. This does not make testing advantageous. However, you can improve testing by putting you ads on CPM or cost per thousand impressions and search for the ads that need the cheapest cost per click. This is where you might get a low CPC as it compares to the CPC bidding model where you tweak it by bidding for clicks. But when you are utilizing a CPM model, it will make you see the ads that give the most positive outcome and lower the entire cost of your campaign. By using CPM you can tell what CPC rate you should be aiming for so that you can see which ads have great results.

Then there are what’s called engagement ads for the homepage. However this strategy is only for those who have that kind of budget available. You can use this space to show your videos, start and conduct polls or get prospects to take some kind of action. But remember, these ads are expensive, so you need to be careful and plan out everything beforehand.

In conclusion, Facebook is changing just like other advertising systems. But the bonus right now is that it is still in the beginning stages which means that it can only get better.