3 Hot Tips to Facebook Marketing

You may already be using Facebook or similar social networking sites for personal communications, but have you ever thought of using it to market your business? If not, then now is the time to soak up a few tips, set up your business account, and start planting the seeds for long term rewards.

Keep it Professional
The most important thing to successful Facebook marketing is to keep everything professional on the page. You should instruct your friends and relatives to only leave personal comments on your personal page and to leave the business page alone unless they have something valuable and on-topic to contribute. You can put your personality into the page and make it fun while still being professional.

For instance, you don’t want your best friend posting comments about last night’s big party and how silly you looked in your Halloween costume on a business site. This takes away from the professional appearance of your site and many viewers will not take you as seriously from a business perspective. You are better off to keep a personal page just for those interactions with friends.

Keep it Engaging
Professional doesn’t mean boring! The best Facebook marketing campaigns are those that have some edge or a spark of fun. Get creative with your name, logos, or slogans that you are using for branding purposes. Give viewers something to smile or laugh about and they are likely to get hooked into clicking a link to your blog or website. They may even be compelled to visit your personal Facebook page, so keep it professional as well or close it off to viewers who aren’t your friends.

For instance, featuring a funny video that has some tie to your business on your Facebook page is much better than just listing basic contact information and a dry statement about what you have to offer. Update your page regularly, interact with others through the messaging features, and make them want to visit you again.

Offer Something Special
You can also encourage others to click through from Facebook to your business website by offering special deals for customers who come through Facebook or give a specific code at check out. You can also offer something special for those who sign up for your email newsletter. These deals will convince many people to just click through and see what you have to offer. Many of them will turn into customers or add to your list building network.

For instance, if you are using Facebook marketing for a website that features several different eBooks along with a database of related articles you would do well to offer Facebook customers a BOGO deal. When they type in a code at checkout they can purchase on eBook and get another for free, or maybe purchase a collection of related eBooks at a steep discounted price.

These deals are likely to convince many people to give you a chance even if they otherwise would have just passed it up. Make the deals too go to pass up and you will get more attention and response.

If you plan to succeed with an online business keep these 3 tips in mind:

• Keep it professional
• Keep it engaging 
• Offer something special

In conclusion, you have to establish a great website and have valuable products to promote before you start Facebook marketing. This is a long term, completely free marketing strategy that will work if you give it your sincere effort.