Facebook Marketing Strategy

A lot of people are now using the social giant Facebook to market their business, it used to my MySpace that was used but that is quickly becoming a thing of the past. With so many users from all over the place this social network has massive potential for anyone wanting to promote themselves there.

Unfortunately though most of the people using Facebook for business purposes are downright spammers. I'm sure you have experienced for yourself the droves of constant emails pitching biz ops and various other affiliate products, sometimes it's difficult to get away from it (depending on who is on your friend list), sometimes I don't even bother reading my emails in Facebook and just delete them.

Is it possible to use Facebook as a marketing tool? For sure it is, we just need to learn to do it correctly. Our main purpose with Facebook should be to make friends with people and network with them, that's after all what FB is all about. If we want to tell folks about our business we can do that at a later date in a non threatening way.

Lets look briefly at the strategy, here are 6 steps that you can take to effectively market on Facebook,

1. Make sure you include plenty of info in your page that is personal to you, pictures work great, make sure you always look happy :). The purpose of your profile is to let the world know about YOU, not just your opportunity.
   
2. Look around the various groups and find some that might have people in them that would be interested in what you have to offer. Vary things as much as you can, try not to be narrow minded and just go for the online marketing groups.
   
3. Start searching for groups to join in your niche market. You can then start posting useful information to the group 'wall', most group owners will allow this. I like to post my videos to group walls when I have published them, my videos will be offering value and NOT pitching my business but it attracts people to my blog and they get real value out of it which puts me in a favourable position and they are more likely to opt-in to my newsletters.
   
4. Create your own group that is relevant to the products that you market. By regularly sending out invitations you can grow your group. It's just like building a subscriber list but on Facebook.
   
5. Try putting your content on your friends walls and also to your own. That way your content can potentially go viral as many more people are going to see your information and get value from it. Again remember not to abuse this by spamming with your business opportunity, the end result of that will be that your 'friend' will delete you most likely.
   
6. Create a personal video greeting to your new Facebook friends and tag them to the video. There are not very many folks using this tactic and it is extremely powerful.

By mastering the Facebook marketing strategy secrets you can become an expert in a short space of time and leverage this very powerful tool.