How To Create A Killer Facebook Fan Page That Crushes The Competition

You're wondering why that Facebook Fan Page you spent countless hours on just isn't cutting it, right? Why isn't yours working when you see others growing rapidly?

If the above describes where you are right now and you are desperate to take your hard won few hundred fans to the next level, read on. If you apply the following few simple steps, this will make all the difference and you will see your Fan Base start to increase exponentially!
First things first, is your page name the best it can be?

1.) Make Sure You "Name That Page"
Always choose a name with some relevant keywords to your business or product in the title. A great format for this is this - [Business Name - Benefit Your Business Gives the Customer], so for example, Killer Fan Pages - Stand Out From The Crowd And Get More Business. If you have a decent amount of fans I appreciate that you might not want to start completely from scratch, but if not, definitely consider creating a new Fan Page with a better, more relevant name. Hey, it’s free to create a new page, takes about 5 minutes and might just make all the difference.

Next, is your page exciting?

2.) Get A Makeover!
You've heard the expression "first impressions count", right, well your image is the first thing people see when they search for you and when they visit your Fan Page. Your image should portray your business and what you stand for and the clever people can use this image with a "call to action" or two built in. In my opinion, your image is up there as the number one reason for people hitting that "Like" button. Always remember, image is your first weapon in the armoury, use it correctly and it can become your No.1 fan generation tool!

Next, is your Fan Page working at full throttle?

3.) Set It And Forget It!
Always allow users to fully interact with your Fan Page. Ensure you enable your settings to allow the posting of images and videos. I see way too many pages that restrict this in the fear that they will get spammed... well it might happen but you are in control and you can just remove the post if it is not appropriate.

Next, you want customers, right?

4.) Customers = Custom Landing Tab
I should have put this at the top of the list really - this is SO important! If you seriously want your Fan Page to reach the levels I hope you do, you must ensure this does not happen - stop sending your users to the Wall or Details tab! Allowing a visitor to land on either of these tabs accomplishes absolute zero for your business and serves no meaningful purpose. Treat your landing page exactly the same way that you would treat a normal website page. Use this landing page as your revolving cash register. Offer HUGE value to ensure you capture leads and encourage visitors to become raving fans. The results might just leave you breathless!

Finally, get to know your demographic!

5.) Insight Is A Wonderful Thing
Insights is a wonderful Facebook tool that provides basic but necessary analytics for all your Fan Pages and best of all your Fans. See at a glance all the details you really need to know and combine this with the power of Advanced Search Beta and you can learn more about your visitors quickly and easily than with a lifetimes study of Google Analytics... and at a fraction of the hassle.